Customer Decision Points for Selecting In-memory Computing

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This article is the fifth in an editorial series with a goal to provide direction for SaaS company thought leaders on ways to achieve higher levels of scalability and performance through use of in-memory computing technology.

In last week’s article, we discussed the advantages of an in-memory data fabric over over alternative technologies. The complete insideBIGDATA Guide to Hyperscaling Your SaaS Infrastructure is available for download from the insideBIGDATA White Paper Library.

insideBIGDATA_Guide_HyperscaleCustomer Decision Points for Selecting In-memory Computing

As the SaaS industry continues to evolve at a rapid pace, the technology upon which businesses in this space are based requires an increasing degree of performance and scalability in order to address the needs of a growing customer base. Many of these companies are choosing IMC to resolve these mission critical requirements. In this section, we’ll focus on common reasons IMC is chosen for SaaS enablement. We’ll do this by identifying the needs of specific market segments within the SaaS community to see how IMC technology can solve key requirements for continued growth.

As one example, consider a SaaS company in the financial services industry, and the pressures it has in supporting a growing user base with significant demands for performance and scalability. The provider could look at individual IMC solutions both on the open source and commercial front, but ultimately the benefit of finding many of the solutions it needs all under one roof, helped to refine their selection. In many cases, companies like this already know IMC was the direction in which they should be headed.

At the same time, another SaaS company offering services for the transportation industry may already be on the IMC track, possibly using local application caching technology as a first step, but without distributed grid technology. As before, companies like this already know IMC was a proven strategic direction.

Another class of online business might involve a new orientation of social media application where the goal is ephemeral messaging. These applications have a real need to work entirely in memory; by their very nature they don’t want to put anything on disk. These application providers were cloud based from the beginning, but need a solution that had robust capabilities around data management and consistency.

The bottom line is IMC is not just for high end applications like financial services. Even applications from traditional SaaS vendors, in very different verticals, can engage IMC and see considerable gains. The specific industry of a SaaS company doesn’t matter when trying to build a SaaS application—IMC is a respected architecture that should be given serious consideration.

If you prefer, the complete insideBIGDATA Guide to Hyperscaling Your SaaS Infrastructure is available for download in PDF from the insideBIGDATA White Paper Library, courtesy of GridGain.


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