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The Analytics Palette

Our friends over at SAS put together the compelling infographic below which outlines the four types of analytics (descriptive, predictive, diagnostic and prescriptive) and how each one works:

  • Descriptive – answers the question “What happened?”
  • Diagnostic – answers the question “Why it happened?”
  • Predictive – answers the question “What will happen?”
  • Prescriptive – answers the question “What will happen next?”




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