The Analytics Palette

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Our friends over at SAS put together the compelling infographic below which outlines the four types of analytics (descriptive, predictive, diagnostic and prescriptive) and how each one works:

  • Descriptive – answers the question “What happened?”
  • Diagnostic – answers the question “Why it happened?”
  • Predictive – answers the question “What will happen?”
  • Prescriptive – answers the question “What will happen next?”




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