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How Cox Auto Became a Data-driven Organization

BigData use caseBIG DATA USE CASE

In the presentation below, Cox Auto, a leading provider of automotive products and services, shares how it has transformed their business by simplifying data analysis and making data easily accessible to business decision makers.

Cox Auto has over 20 brands, including Kelley Blue Book and AutoTrader, that generate millions of visitors and data points each day. To help capture that data and better understand their customers’ journey, the company turned to Datameer, a Hadoop-based big data analytics platform. With Datameer, Cox has been able to to expose disparate data sets to their analyst community in days instead of months. Now, business analysts have direct access to the data, drastically accelerating discovery. The team can focus on operationalizing and taking action on the insights gleaned from the data to improve their products, rather than just trying to assemble and clean the data.

 

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