MemSQL, a leader in real-time databases for transactions and analytics, announced that Teespring, a leader in on-demand social commerce, selected and deployed MemSQL to optimize its sales analytics and create a seamless experience for apparel buyers and sellers. MemSQL powers a robust analytics dashboard that monitors user activity so Teespring can derive data insights for its seller community.
The Teespring analytics dashboard highlights clickstream metrics, such as click through rates, page views, and completed purchases. Understanding real-time buyer activity helps Teespring and its community of sellers make better decisions around enhancing buyer engagement and driving purchases on the site.
Since 2012, Teespring has emerged as a leader and innovator in social commerce, shipping fifteen million products around the world to date. As its business rapidly expanded, Teespring required a solution that could scale with company growth. Combining proven performance and a powerful SQL engine, MemSQL supplies the speed and serving layer for the Teespring analytics dashboard. MemSQL supports hybrid transactional and analytical processing in a single database, which means Teespring can evaluate real-time data to build the most effective platform for on-demand apparel.
We deployed MemSQL to make better business decisions based on real-time data,” said Dan McCaffrey, vice president of data analytics, Teespring. “At Teespring we are empowering anyone to bring great ideas to market; to do that effectively we need to provide our community with a technology platform that delivers world-class services spanning design, production, fulfillment, and business analytics.”
With a cloud-based deployment of MemSQL on Amazon Web Services, Teespring has anytime, anywhere self-service access to MemSQL. Teespring gains flexibility necessary to build and scale applications in the cloud, and the high performance and high volume capabilities of an in-memory database.
MemSQL powers innovative startups like Teespring, who in the midst of incredible growth, see in-memory technologies as a way to increase customer engagement at scale,” said Eric Frenkiel, CEO and co-founder, MemSQL. “By putting MemSQL at the core of their analytics dashboard, Teespring can understand data in real-time, and harness it for actionable insights.”
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