In an effort to improve its overall customer experience, priceline.com, a leader in online and mobile travel, has selected Datameer’s self-service big data analytics solution to better understand customer behavior, analyze offer effectiveness, and improve operational processes.
Priceline.com’s business growth has caused extensive increases in data volumes, sources and complexity. Limitations of traditional technology approaches moved the company to choose a solution that could unlock the value of big data and provide its growing number of business analysts with direct access to the data, regardless of diverse technical experience.
As a leader in a very competitive and fast-moving market, priceline.com saw an opportunity to reduce complexity with Datameer’s end-to-end solution for self-service data integration, preparation, analytics and visualization. Because Datameer makes it easy for business analysts to work directly with any data, regardless of its size, type, or source, priceline.com can now rapidly derive insights from its massive data lake that combines Web traffic, CRM, and e-commerce data.
Timely decisions are a key component to our business, and with an exponential growth in data volumes challenging our legacy tools in providing our analysts with a way to utilize our big data assets, we looked to Datameer to enable the business analysts to integrate and correlate insights across very large multi-structured data sets,” said Mike Diliberto, CIO of priceline.com. “Datameer will give our business analysts quick and direct access to their data, and allow our technical team to focus on delivering great products and services for our customers.”
With direct access to the data via an intuitive, Excel-like interface, its business analysts can now gather deeper insights into customer interactions with their products, understand and optimize Web visitor experience, tailor promotional offers for maximum conversion and identify efficiencies to streamline operating income.
There’s clearly a shift underway in how businesses are dealing with data as we get deeper into the digital age and data complexity increases,” said Stefan Groschupf, CEO of Datameer. “High-growth, data-driven companies like priceline.com are validating that data democracy is a critical piece in staying competitive in a dynamic market.”
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