TransUnion (NYSE: TRU) announced the launch of Prama, a groundbreaking suite of solutions changing how companies explore data and act on insights. Prama uses advanced technologies to harness massive underlying data assets and applies advanced analytics to give customers the ability to make better decisions, and operationalize those decisions more effectively.
We live in a time where volumes of data are being created at an unprecedented pace. The challenge for companies is connecting this information and analyzing it to manage their businesses more effectively. A wealth of credit data are included in Prama today, and many other global data assets will be added over time,” said Jim Peck, president and chief executive officer of TransUnion. “Prama gives our customers the ability to see for themselves how their decisions compare to the marketplace, and how changes to strategy might ultimately impact revenue.”
The Prama portfolio will start with two flagship solutions in 2016 — Prama Insights and Prama Studio.
Prama Insights includes anonymized information on virtually every credit active consumer in the U.S. The data set leverages the power of CreditVision® and a seven-year historical view of data, providing lenders dynamic insights that can translate into clear consumer benefits at every touchpoint. “Lenders need information to identify, connect with, and serve borrowers well — all critical components of profitable consumer credit portfolios,” said Christine Pratt, senior credit industry analyst at Aite Group. “Solutions that deliver both industry and peer benchmarks in real time and cost-effectively are very much needed and will be well received.”
We believe analysts are most effective when they can spend their time analyzing, instead of spending long hours gathering and manipulating data into a usable format,” said Steve Chaouki, executive vice president of TransUnion’s financial services business unit. “Importantly, Prama will go well beyond analytics and will allow customers to deploy their insights through automated, highly efficient interfaces. Insights are only useful if they can be executed seamlessly and with as little manual effort as possible.”
The first two modules of Prama Insights are Vintage Analysis and Market Insights.
Vintage Analysis Module
The Vintage Analysis module leverages TransUnion’s detailed anonymized tradeline history of more than 200 million consumers, allowing users to view seven years of performance data on a cohort basis so they can:
- Monitor underwriting policy – View delinquency trends across various timeframes and origination cohorts, which can help risk managers adjust application scorecards and underwriting strategy to acquire accounts of acceptable risk.
- Forecast losses – Use vintage curves to project charge-offs and estimate loan loss reserves; this is valuable in general business as well as when engaging with regulators or investors.
- Calculate loan profitability – Leverage vintage performance insights to help calculate loan profitability by risk tier, determine the most appropriate credit terms and determine pricing strategy.
- Define marketing strategy – Influence market segmentation, acquisition channel definition and more via vintage performance analysis.
Market Insights Module
The Market Insights module provides quarterly views of key lending metrics at a state, regional and national level — enabling customers to access relevant benchmark trends in seconds.
The module includes nine quarters of anonymized data and a more granular understanding of delinquency rate changes by credit tier, geography, line of business and product. Customers using this information can better measure their own performance against their competition in the industry.
Prama Insights allows lenders to gain real and timely market intelligence that can be used for a wide variety of purposes, such as adapting risk and product strategies,” said Chaouki. “Studio, the second phase of Prama, will allow users to upload their own data, conduct detailed analyses and test strategy changes across a number of dimensions. The next phases of Prama will actually allow customers to seamlessly execute new strategies, or changes to existing strategies, in an automated manner that minimizes manual intervention. In short, Prama will fundamentally change the way lenders develop and deploy their strategies, with enormous benefits for them and their customers alike.”
The first Prama Studio modules will be offered to TransUnion customers in mid-2016.
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