SAP and machine learning and data analytics experts, Yandex Data Factory, are announcing their strategic partnership and joint development of cloud-based predictive analytics services for the retail, e-commerce, banking and telecommunications sectors.Using machine learning and big data analysis, Yandex Data Factory will deliver services such as personalized offers of goods and services, churn prediction and recommendations for the retention of customers through the SAP HANA Enterprise Cloud platform – the in-memory platform for advanced data processing and next-generation applications.
Companies that will profit most from those services operate primarily in consumer-facing markets: for example retail, e-commerce, banking and telecommunications. These markets have typically accumulated the necessary amount of historical data about individual customers’ activities (purchases, transactions and/or activations of services) in order for them to make the most of the analytics tools provided by Yandex Data Factory.
Yandex Data Factory’s algorithms find patterns in historic customer data, enabling the highly accurate predictions of next actions for customers with the same or similar history or profile: for example, predicting a product or service they will likely purchase. Based on previous predictive services projects, Yandex Data Factory anticipates helping its clients reduce the costs of acquiring new and retaining current customers by up to 10%.
Synergy with Russian companies that are developing innovative services and products is one of the key tasks for SAP. We want to highlight that as a result of joint work of SAP and Yandex Data Factory, a new integrated joint service, based on innovative real-time big data platform SAP HANA, is available. The partnership between our companies allows us to create highly accurate predictive business intelligence services, especially important in fast-changing industries, and the wider economy. Especially favourable our joint offer can be for middle-sized businesses that need to react quickly to changes on the market and client’s behaviour.” – commented Natalia Parmenova, Chief Operating Officer at SAP CIS.
The new services are based on Yandex Data Factory’s solutions and will be deployed on the cloud platform SAP HANA Enterprise Cloud. Yandex Data Factory adapts Yandex’s big data processing technologies for personalization of search results and adverts to solve other businesses’ challenges.
While the advantages of big data analysis are well-understood, many in the retail, e-commerce, banking and telecommunications sectors will have concerns over integrating data analysis technology with their existing systems. We wanted to remove this obstacle and therefore deliberately partnered with SAP – one of the leading providers of data and business automation tools in these sectors – so that we can offer our clients advanced predictive and prescriptive analytics, without additional integration costs,” – says Alexander Khaytin, chief operating officer at Yandex Data Factory.
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