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Lexalytics® Radically Simplifies Market Research and Voice of Customer Programs for the Pharmaceutical Industry

Lexalytics_logoLexalytics®, a leader in cloud and on-prem text analytics solutions, announced the availability of the Pharmaceutical Industry Pack, created to meet the specific needs of market research, social media marketing, customer experience management (CEM) and voice of the customer (VOC) professionals working in the pharmaceutical industry.

Leveraging Lexalytics’ industry-leading natural language processing (NLP) and machine learning (ML) technology to approach a human’s ability to understand the meaning and sentiment in a text document, the Pharmaceutical Industry Pack helps pharmaceutical companies and marketing agencies immediately gain important insights such as identifying co-occurrences of medications, conditions, symptoms and sentiment. The Pack will also uncover whether more patients have a positive experience at certain dosages of certain medications, and if patients are being prescribed a medication for off-label symptoms.

Our customers in the pharmaceutical industry have told us that they’re inundated with unstructured data from social conversations, news media, surveys and other text, and are looking for a way to make sense of it all and act on it,” said Jeff Catlin, CEO of Lexalytics. “With the Pharmaceutical Industry Pack — the latest in our series of industry-specific text analytics packages — we’re excited to dramatically simplify the jobs of CEM and VOC pros, market researchers and social marketers in this field.”

Unlike other pure-play text analytics vendors, Lexalytics combines out-of-the-box functionality with the ability to easily configure the platform with a minimum amount of work. The Pharmaceutical Industry Pack comes with over 1,000 user-defined entities — or the “who,” “what” and “where” being discussed — relevant to pharmaceuticals, including the most common medications, symptoms, conditions and diseases derived from sources such as the Centers for Disease Control and Prevention (CDC). The pack also includes named entity improvements, including anatomical references and two patterns to identify dosages of medications. In addition, the pack includes nearly 7,000 sentiment phrases identified from healthcare forum content, like “joint swelling,” “back pain” and “itchy skin.”

Lexalytics helped us sift through thousands of comments from medical professionals, enabling us to glean valuable insights,” said Ryan Arnold, VP of Medical Affairs, Sage Therapeutics. “With the Pharmaceutical Industry Pack, we’re able to find specific trends that we would otherwise have missed.”

 

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