Embedded Analytics: Beyond “Build vs. Buy”

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In this special technology white paper, Embedded Analytics: Beyond “Build vs. Buy”, you’ll learn how more and more businesses are looking for a way to provide embedded analytics solutions for their customers. There is an emerging class of embedded analytics as a service providers that make embedded analysis of customer data a line of business all its own. Software as a service (SaaS) providers are always looking for a way to differentiate  what they offer from the competition; in depth and easy-to-use analytics for the customers makes a good differentiator. Then there are large  enterprises that frequently need to share the details of one or more internal processes — supply chain, sales, production HR — making the data visible and interactive to customers, partners, regulatory bodies, or others.


When it comes to build or buy, there is no one-size-fits-all answer for embedded analytics. The size of your organization, the nature of your business, what use cases you plan to deploy, and your current and future need for scalability will come into play when designing a solution.

Businesses are seeking a technology that combines the advantages of the build and buy approaches, something they can deploy quickly, customize extensively, and iterate repeatedly. A solution with flexibility and adaptability is a fit for product managers as they define an embedded solution that matches both what the business needs and the end user customers need. What’s required is a full data platform, that is also a fit for the software developers as they implement that solution, relying on modeling capabilities and openness to all varieties of data and interactivity with other applications. Most  importantly, there’s a need for completeness and ease of use to make the chosen solution a fit for the users of these embedded solutions.

The white paper includes the following sections:

  • Build or Buy
  • Build vs. Buy Decision Criteria
  • Implementing an Embedded Solution
  • The Perfect Fit Revisited

The Embedded Analytics: Beyond “Build vs. Buy” white paper is available for download in PDF from the insideBIGDATA White Paper Library, courtesy of Looker.

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