Building a Business Case for Data Quality

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The infographic below was developed by Experian Data Quality as a by product of their recent survey of 402 management-level professionals. The infographic covers how managers feel about data. Data is your organization’s most valuable asset, and having good data quality is necessary for sustained success. That’s why Experian Data Quality embarked on a global research study to understand how businesses like yours have created proposals for data quality programs. The results highlight proven strategies to help you expedite the approval and implementation of your business case.

Here’s a short summary of the results of the survey:

  • 66% of managers say that bad data has negatively impacted their organization in the last 12 months, with 56% saying that they lost sales opportunities.
  • Only 2% of businesses trust their data completely.
  • 86% of businesses see value in implementing a data quality initiative.





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