The Weight of Data

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In this TEDxVancouver presentation, Jer Thorp’s discussion is stellar because it frames the story of how data can tell our stories. His project,, tracked (willing) participants’ iPhone location data, his own included. His take on his own data’s story—matching each location with his career journey, like the first Thai restaurant he went to in a new town, or where he met his girlfriend—is marketing that nearly writes itself. Where do your workers travel? What was going on when they were there? What were they doing in that (hopefully sanctioned) trip to Milwaukee? They’re the sort of personal details that could humanize otherwise humdrum material.

Jer Thorp is an artist and educator from Vancouver, Canada, currently living in New York. Coming from a background in genetics, his digital art practice explores the many-folded boundaries between science and art. Recently, his work has been featured by The New York Times, The Guardian, Scientific American, The New Yorker, and the CBC. [Outlined by Capterra]



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