Velocidi, a marketing intelligence software company, announced an integration of new artificial intelligence (AI) tools into its flagship marketing intelligence platform, in order to quickly and easily provide actionable insights for all marketers – whether they are data science experts or not.
The problem is clear: brands and agencies are contending with an ever-increasing volume and complexity of marketing data, making it more difficult than ever to arrive at valuable marketing insights that can impact business goals. In fact, the number of available data sources is skyrocketing, and by 2018 the volume of data is projected to grow by 50,000 GB per second. This results in complexity, which is further impacted by lack of sufficient resources and data science training to simplify data analysis. As a result, marketers are wasting valuable time and missing insights from their data.
Velocidi’s new AI-powered platform is accessed through a simple and elegant user interface that allows marketers to clearly see the trends and relationships in their data that are most important to their campaigns.
Unfortunately, the marketplace is polluted with AI-lite solutions that are all hype, and no substance. We set out to deliver what marketers truly need – a platform powered by real artificial intelligence that is easy to use, both for those with and without data science expertise,” said David Dunne, founder and CEO of Velocidi. “Our team has managed to democratize and accelerate access to insights so that all marketers have more time to focus on strategic decisions.”
Velocidi’s foundational AI tools are available today to platform subscribers at no additional cost and deliver enormous power for marketers. Velocidi will be introducing a library of advanced AI, use case specific tools in the coming months.
We added AI to our platform to provide every marketer greater access to insights for critical business decisions,” said Mathias Lanni, executive vice president of marketing for Velocidi. “The platform will have profound implications for the entire marketing value chain of planning, creative, and buying processes.”
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