How Marketers Use Data Analytics to Reach New and Existing Customers

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Big data and analytics can help a business predict consumer behavior, improve decision-making across the board and determine the ROI of its marketing efforts. By addressing these aspects adequately, the business would not only be able to protect its market share, but also expand into new territories. Our friends over at the Villanova University’s Online Master of Science in Analytics degree program developed the compelling infographic below as a detailed look at this topic.


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