In this contributed article, David Maman, CEO, CTO & Co-founder of Binah.ai, suggests that AI is as fine as any tool in your business operations. But before you play with it, you need to ensure your target is set with a clear, well-defined challenge. Be aware, though, that for any “AI” path you choose, its accuracy and value is entirely dependent on how clean and organized your data is – and that’s what makes your AI results deliver wisdom – or leave you making critical business decisions on flawed results.