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AI Is Taking Over Lead Generation in the Nearest Future

Artificial Intelligence (AI) plays a major role in our daily lives. From calculators to space programs, you can find some sort of machine learning everywhere you look. Sales and business are by no means different since AI is going to take charge and control lead generation in the nearest future.

As a concept, AI represents the capability of a machine to imitate intelligent human behavior. But there is a catch here – machines can do most of the things much faster and better than human beings could ever imagine.

This is why top-performing companies are twice as likely to use the AI technology for marketing as their industry counterparts. Our article will show you 10 ways AI is drastically improving modern businesses. Let’s check it out

1. Lead Generation

AI is capable of detecting fresh leads through data mining. Machine learning can discover people’s behavioral patterns and find logical connections between products and individuals. As a marketer, one can take advantage of the system to find and approach potential customers.

2. Lead Nurturing

Finding a new lead is just the beginning, but the real work starts with nurturing. You can’t expect a prospect to make the purchase immediately. Instead, you must provide possible buyers with the right brand-related content over the longer period of time. AI automates much of the work as it schedules and sends personalized messages on your behalf.

3. Data Accumulation

AI tools such as chatbots can accumulate tremendous amounts of data while interacting with your customers. It’s a huge resource of business intelligence that you should exploit to gain actionable insights and put them into marketing practice. Most marketers agree: 60% of marketing professionals claim machine learning is their company’s most significant data initiative.

4. Communication Capabilities

Most people are not aware of this fact, but AI is fully capable of leading meaningful conversations. It’s yet another feature that ensures efficient customer service and encourages user engagement. The service is getting smarter with every problem solved, making the system more credible over time. No wonder chatbots will power 85% of all customer service interactions by 2020!

5. Customer Service

You’ve probably figured out by now that AI represents the single most important customer service innovation, but cannot highlight it enough. According to research, chatbots can save up to 30% in customer support costs. Given the fact that the quality of customer support remains intact, it’s easy to figure out the true value of machine learning in this field.

6. Lead Generation Costs

AI doesn’t only help customer services to reduce operational costs. On the contrary, the system also makes lead generation faster by reducing time waste and improving data quality. You don’t have to be a genius to figure out the financial benefits of such technology.

7. Email Segmentation

Data accumulation is irrelevant if you don’t draw meaningful conclusions out of it. Well, it turns out that AI can do that as well. The AI-based software can analyze the traits of each user separately and tailor messages so as to fit the needs of individual receivers.

8. AI Inspires Engagement

A report reveals that 64% of Americans think the 24-hour service is the best feature of chatbots. It’s a genuine interaction booster that inspires people to engage with the brand. There is no waiting time, and they receive answers almost instantly, so why not take advantage of it? No human agent can reach the same level of efficiency, which makes machine learning the number one customer service solution in modern business.

9. Salesmanship

A lot of business people would say that machines can never outdo humans in one field – salesmanship. However, the truth is that most customers just want a sales person to be available at the right time. And if you look at things from this perspective, you will realize that AI can do it that much more productively than traditional sales agents.

10. Price Comparison

The latest chatbot software allows users to compare prices within the conversation window itself! In such circumstances, there is no need to open multiple tabs and waste time analyzing different offers on your own. A customer gets it all at once!

Conclusion

With the unlimited learning capabilities, AI has the potential to take your business to the whole new level. This post showed you 10 ways machine learning is taking over the lead generation. Keep them in mind and don’t be afraid of testing AI in your business – it could give your company a big boost sooner than you think!

About the Author

Warren Fowler is a marketing enthusiast and a blogger at Resumes Planet, who loves music. If he doesn’t have a guitar in his hands, he’s probably embracing new technologies and marketing techniques online!

 

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Comments

  1. There is great influence of AI in our daily lives. From space into the field of business, AI is going to take charge and control generation in the nearest future. Likewise in different sectors, AI is drastically a number of businesses as it has affected the lead generation, lead nurturing and even the email segmentation. I am working for SaaS product, hence I started using marketing automation platform for my business. I tested AI for my business and was able to implement it in the right way with the help of marketing automation tool called Aritic PinPoint. It was interesting to understand the special advantages of taking your business to the next new level with the help of AI.

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