AI Case Studies: The Possibilities for the Media Industry

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This insideHPC guide series explores how artificial intelligence is revolutionizing and evolving the media and entertainment industries. This post provides AI case studies involving top studios, blockbuster movies and more that illustrate the power and potential of artificial intelligence in these sectors.

AI Case studies

Download the full report.

The following case studies are just a few examples of what can be achieved with the right AI technologies:

Ant-Man and The Wasp

Artists at the award-winning VFX studio DNEG had access to more than 300 Dell Precision workstations to edit and create the visual effects in the film — bringing the characters and places to life. From the moments of Ant-Man and The Wasp shrinking, to an intricate lab scene featuring Ghost phasing in and out of walls – Dell technologies helped make these ideas reality.

Dell EMC PowerEdge rack servers with MD3460 RAIDs, and Dell EMC PowerEdge M1000e blades also played a part in providing the massive computer power needed to bring this film to life.

Mug Life

As highlighted by NVIDIA, a new innovative mobile app called Mug Life leverages deep learning to let users instantly create 3D animations from any uploaded photo. The technology is made up of three stages: Deconstruction, Animation, and Reconstruction. In the Deconstruction stage, Mug Life used a TITAN X GPU and cuDNN to train their deep learning models to analyze and decompose photos into 3D building blocks: camera, lighting, geometry, and surface texture.

In the Animation stage, state-of-the-art cinema animation techniques allow users to manipulate the extracted 3D data, while preserving photorealism.

AI case studies

Finally, in the Reconstruction stage, Mug Life leverages cutting edge video game technology to re-render photos as animated 3D characters with stunning quality and detail. The entire process of transforming a photo into a 3D character is automatic, taking only a few seconds.

Spider-Man: Homecoming

Sony Pictures’ Academy Award®-winning visual effects studio, Sony Pictures Imageworks, leveraged Dell Precision technology to create world-class visual effects for Spider-Man: Homecoming, using approximately 1,000 Dell Precision workstations, more than 4,000 Dell EMC PowerEdge servers, and over a petabyte of Dell EMC storage.

“Sometimes we don’t have good visibility of our requirements until we’re a long way into the process. Dell EMC keeps finding a way to say ‘yes’ and meet the incredible demands we throw at its technology.” – Alex Timbs, Head of IT, Animal Logic

Did you know a petabyte —1,000,000 gigabytes (GB) — of total capacity is required to feed both the render servers and artists’ workstations at any given moment? That’s the equivalent of enough songs to last more than 2,000 years playing continuously!

Produced by Sony Pictures Virtual Reality and developed by CreateVR, Spider-Man: Homecoming VR offers players the chance to suit up as SpiderMan, hone their web-shooting skills and sling high above New York City in pursuit of the Vulture. The VR experience will be available for free across all major VR platforms.

Stay tuned; this guide series will also cover the following aspects of AI in the media industry:

Download the full report, “Revolutionizing the Media and Entertainment Industry through Artificial Intelligence,” courtesy of Dell EMC and Nvidia, to learn more about how AI is transforming these industries. 

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