Pure Storage Delivers Unified Hybrid Cloud, Launches New Cloud Data Services

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Pure Storage (NYSE: PSTG), makers of the all-flash storage platform that helps innovators build a better world with data, announced Pure Storage Cloud Data Services, a suite of new products that run natively on the Amazon Web Services (AWS) cloud. With these new products, customers can invest in a single storage architecture that unites application deployments on-premises and in the public cloud to flexibly turn data into value anywhere and everywhere.

Enterprise application mobility, coupled with emerging technologies like AI, ML and deep analytics, has increased the strategic importance of infrastructure exponentially. Applications of all types — traditional and emerging — increasingly demand flexible, location-independent data accessibility, and this has had a profound impact on infrastructure. Modern organizations need real-time access to any and all data, which requires applications to move freely between on-premises, private cloud and public cloud. Historically, a lack of purpose-designed, strategic integrations between on-premises storage and the public cloud have been the primary inhibitor of application mobility.

Today, there exists a ‘cloud divide’ – the public cloud is not purpose-built for enterprise needs, and enterprise-grade storage isn’t as user-friendly as the cloud. Pure’s technology is  architected to enable a next generation of hybrid applications that run seamlessly across clouds,” said Charles Giancarlo, Chairman and CEO, Pure Storage. “On-premises vendors need to offer value-added integrations with the public cloud to give customers what they need to drive modern innovation — an infrastructure that puts data first. At Pure, we believe true data centricity means application mobility — the ability to move applications born in the cloud to an on-premises environment, or vice versa, once the data dictates an evolved set of requirements.”

Customer demand clearly indicates that a unified hybrid cloud architecture is the best model to bring agility to the modern enterprise. Today, organizations are too often forced to choose between on-premises or cloud, while the best pathway to innovation and operational effectiveness comes from a hybrid strategy — an architecture that provides access to all clouds.

Nothing is more important for hybrid than the right data strategy, as data is key to efficient development and application mobility. Pure unifies cloud and delivers a common set of data services across on-premises and cloud, enabling consistent storage capabilities, APIs, and resiliency so that applications can be built once and run everywhere.

Pure Storage Cloud Data Services are a new set of capabilities designed to run Pure Storage software natively in the AWS cloud. They include:

  • NEW: Cloud Block Store for AWS. Industrial-strength block storage that runs natively in the AWS cloud. Designed to enable mission-critical applications to run seamlessly in the cloud, Cloud Block Store enables hybrid mobility and adds new storage services to webscale applications. Cloud Block Store is now available in limited public beta on the AWS platform.
  • NEW: CloudSnap for AWS. Cloud-based data protection, built right into Pure FlashArray. CloudSnap allows FlashArray snapshots to be easily sent to AWS S3 storage, which enables cost-effective protection in the cloud along with flexible recovery both on-premises or in the cloud. CloudSnap is now generally available for use with the AWS platform.
  • PREVIEW: StorReduce. Cloud-native deduplication technology, designed to enable fast, simple, cost-effective cloud backup to AWS S3 storage.

Pure Storage Cloud Data Services enable customers to more easily embrace a hybrid cloud architecture. Customers can more easily migrate applications to the cloud, build and run hybrid across on-prem and cloud, use the cloud for backup and DR, and develop more sophisticated webscale applications which leverage advanced storage capabilities like data reduction, snapshots, and multi-zone replication. In addition, Pure’s recent acquisition of StorReduce technology, an object storage deduplication engine, enables organizations to replace purpose built backup appliances (PBBA) and tape with AWS S3 object storage. This modernizes backup and recovery processes using the public cloud, and enables flexible re-use of backup data with AWS’ rich set of services.

Pure helps customers in three unique ways to deliver on its cloud vision:

  • Help customers build clouds. Organizations can build private clouds on premises or in hosted environments to deliver storage-as-a-service with the performance, availability and ease of use customers expect from Pure.
  • Enable applications to run anywhere. Not only can customers run applications in on-prem or hosted environments, they can also run seamlessly on Pure in the public cloud. A single storage platform can now deliver consistent storage services, resiliency and APIs across on-prem and cloud, which enables applications to be built once and run anywhere in the hybrid cloud model.
  • Data protection everywhere. Customers have the flexibility to choose the best backup, recovery and retention options for their specific needs by replacing legacy tape and disk with high-performance flash and cost-effective cloud storage.

Pure Storage customer Causeway Capital’s mission is to provide clients with superior, risk-adjusted returns while maintaining a culture of responsibility and accountability. Data is the lifeblood of the organization and with Pure’s seamless integrations with multiple clouds, Causeway Capital is free to innovate with that data unconstrained.

Hybrid applications allow us to take advantage of best-in-class capabilities delivered by multiple clouds,” said Pete Petersen, CTO & CISO, Causeway Capital. “In today’s ultra-competitive business environment, we simply can’t afford to limit our innovation to one cloud. Now, our application developers can develop to a single storage API, leverage a storage platform that provides rich resiliency services and leave reliability to the storage platform itself.”


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