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AI Under the Hood: DecorMatters

In this regular insideBIGDATA feature we highlight our industry’s movers and shakers, companies that are pushing technology forward, and setting trends for innovation. We look at companies with a focus on big data, data science, machine learning, AI and deep learning – some new, some old, always leading, always dynamic. We also take deep dives into new technology promoted (or hyped) as “AI” or my favorite “AI-powered” to provide transparency for what’s really going on under the hood. Watch this column for intimate coverage of some pretty cool firms doing some pretty exciting things. Enjoy the ride!

In this installment of “AI Under the Hood” I introduce Silicon Valley-based DecorMatters, a compelling creativity-sharing ecosystem that brings together interior designers and furniture shoppers to make any home renovation project easier and more affordable. Founded in 2016, DecorMatters is powered by augmented reality and AI technology, and is redefining the interior design and furniture shopping experience. The design platform is a place to create and share, as well as socialize and shop. Users can virtually design any space, using templates or photos, plus furniture from 30 well-known decor brands. Whether a professional interior designer, artist or business, DecorMatters provides a fun, simple, and useful app to get creative. 

The 6.0.0 edition of the DecorMatters app launched in April, and has a far more personalized user experience including a host of enhancements, but content, user, and product recommendations are the biggest developments. The integration of AI means that products, styles, and ideas are customized based on the user’s previous activity and interactions, and therefore their preferences. The new AI-ready version is available for download from the App Store. 

“Product recommendation requires both image clustering and product description classification,” said Jing Xue, COO, and Co-Founder of DecorMatters. “Thanks to the massive training data we’ve accumulated from the past, we are able to use the state of art deep learning neural networks such as XLnet to train and classify our products and achieve more than 95% accuracy rate.”  

Even the most talented and creative minds require inspiration. Just as Spotify’s highly touted algorithm can help cater weekly playlists to your taste, the recent DecorMatters update aims to build bespoke recommendations that will continually evolve alongside your own. Not only that, but it will also make suggestions of comparable user profiles, helping to build a true design community.

The DecorMatters app already applies augmented reality (AR) to allow users to visualize new designs in their real homes. The app even has an AR ruler to help measure room dimensions. Meanwhile, blockchain technology in the app facilitates rewarding content creators with profits received from product recommendations, as well as copyright authorizations.

Contributed by Daniel D. Gutierrez, Managing Editor and Resident Data Scientist for insideBIGDATA. In addition to being a tech journalist, Daniel also is a consultant in data scientist, author, educator and sits on a number of advisory boards for various start-up companies. 

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