How Third-party Data Can Enable Better Business Insights

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March 3 | 11:00 AM PT (2:00 PM ET)

How are data-driven leaders enabling better business insights to stay ahead in the cloud?

Analytics leaders are leveraging third-party data to transform the way they innovate, improve customer experiences, and advance research. Learn how data can be used by CPG companies to optimize vending machine placement, publishers to market to commuters, and retailers to optimize delivery routes. From location and weather data to industry-specific data, there is third-party data readily available for analysis to do almost anything. This provides an infinite number of possibilities to enrich and improve business analytics and predictive models.

Join this virtual event with Stephen Orban, author of Ahead in the Cloud and General Manager of AWS Data Exchange. He will lead a panel discussion with AWS customers to discuss the innovative techniques being used in data pipelines, with data analysis, and for data visualization. You will hear about real-world initiatives and breakthroughs being enabled by third-party data.

Stephen will explore best practices for how data and analytics leaders are tapping into the expanding ecosystem of data products as building blocks for insights. You will discover how to expand on this foundational usage with emerging possibilities like training custom machine-learning (ML) models. You will then hear how AWS customers are leveraging third-party data to power their analytics and support a data-driven culture.

Attendees will learn:

  • How to improve data pipelines for assessing high quality and relevant third-party data
  • Data analysis strategies as they apply to faster insights and business outcomes
  • Techniques to distill key insights into data visualization tools
  • How and why diverse data can enrich analytics
  • New technologies that are improving data discovery and licensing
  • Real-world examples of third-party data initiatives from AWS customers

Who should attend?

Chief Data Officers, data scientists, business intelligence, and analytics professionals


Stephen Orban, General Manager, AWS Data Exchange

Speaker panel

  • Radu Marculescu, Department of Electrical & Computer Engineering at The University of Texas at Austin
  • Andrew Walleck, Chief Operating Officer, Wine Access
  • Brian Prascak, Director – Advanced Analytics, Platform and Data Services, Wawa
  • Nam Le, Specialist Solutions Architect at AWS 
  • Colin MardenSolutions Architect, AWS
  • Kanchan Waikar, Senior Partner SA, AWS Marketplace

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