How Yum! Brands Uses Location Data from Foursquare to Make Smarter Decisions

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Thursday May 6 | 11AM PT | 2PM ET (60 minutes) REGISTER NOW

Join this webinar to discover how Yum! Brands and other organizations are leveraging location-based data to boost in-app location accuracy, increase in-store foot traffic, and expand ecommerce business.

Data and analytics leaders are using third-party data to transform the way they innovate and improve customer experiences. Learn how Yum! Brands is optimizing site selection decisions using Foursquare location data to better understand how local landscapes in foreign market trade areas impact business outcomes.

Attendees will learn:

  • How data providers, such as Foursquare, can pinpoint firmographic details such as venue name, address, and category as well as rich content attributes such as photos, reviews, and tips
  • The value received from leveraging ‘visits’ data that provides insight into certain categories, chains, or individual venues
  • How to improve data pipelines for assessing high quality and relevant location-based, third-party data
  • Data analysis strategies as they apply to faster insights and business outcomes
  • Techniques to distill key insights into data visualization tools
  • How and why diverse data can enrich analytics

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