Join this virtual event with a compelling panel of technology leaders to discuss to discover how Yum! Brands and other organizations are leveraging location-based data to boost in-app location accuracy, increase in-store foot traffic, and expand e-commerce business.
How Yum! Brands Uses Location Data from Foursquare to Make Smarter Decisions
April 26, 2021 by Leave a Comment
High Value, Low Contact: Emerging Retail Technology for a COVID-Influenced World
December 24, 2020 by 1 Comment
In this special guest feature, Melanie Nuce, Senior Vice President of Corporate Development at GS1 US, discusses extracting maximum consumer information from store traffic while also making the experience safe and contactless. Digitizing store experiences is becoming paramount–consumers want to make the most of fewer shopping trips while technologies like AI, IoT, and sensors are coming to the forefront to support innovative consumer engagement strategies.
How AI is Being Applied to Retail: Deep Learning Brings Superpowers to eCommerce with Companies like Wish and RTB House Leading the Charge
December 15, 2020 by Leave a Comment
In this contributed article, Garth Holsinger, founder of Enterprise Alpha, and Partner at Prota Ventures, discusses how Deep Learning technologies are bringing superpowers to e-commerce and digital advertising platforms, and how Wish, RTB House, and Macy’s are leading the charge.
87 Percent of US Retailers Race to Achieve Faster Data-Driven Insights to Support Online Sales
November 26, 2020 by Leave a Comment
Exasol, the high-performance analytics database, published new research that reveals since the pandemic started, 87% of retail organizations in the U.S. have been under pressure to make data-driven decisions faster. The finding comes from an in-depth research report, “Retail: Decision making during times of uncertainty,” that quantifies how retail organizations in the U.S. are heightening data-driven decision-making cycles to meet real-time demand and prepare for surging online sales brought on by the COVID-19 pandemic.
Procurement Turns to AI to Navigate Supply Chain Upheaval
October 30, 2020 by 1 Comment
In this special guest feature, Ophelia Otto, scoutbee Industry Relations Lead, discusses AI technology can bring a business operation like procurement from the stone age to the modern age by allowing teams to rely on automation rather than placing all bets on little black books and outdated spreadsheets.
How Can Brands Can Leverage Text Analytics for Better Consumer Insights
October 8, 2020 by Leave a Comment
In this contributed article, Patrícia Osorio, Co-Founder & CMO, Birdie, discusses what is Text Analytics and why you should care about it, and choosing the right text analytics tool and how to get the best out of it.
Customers Want Experiences, Not Chatbots
July 30, 2020 by Leave a Comment
In this special guest feature, Richard Smullen, CEO of Pypestream, discusses how moving forward, conversational experiences, not automated text transactions, need to be the priority for brands. Companies using CI and other automation will provide the seamless experiences customers expect and create true engagement using AI.
Video Highlights: Accelerating the ML Lifecycle with an Enterprise-Grade Feature Store
July 25, 2020 by Leave a Comment
Our friend Mike Del Balso, the co-founder and CEO of Tecton who created the Uber Michelangelo machine learning platform, and customer Geoff Sims, a Principal Data Scientist at Atlassian, gave the talk below at the recent Spark + AI Summit.
The Impact of Data Science On Customer Intelligence, Space Strategy and Supply Chain Optimization
July 23, 2020 by 2 Comments
In a new white paper recently released, “The Impact of Data Science On Customer Intelligence, Space Strategy and Supply Chain Optimization”, 84.51° explains how this innovative data science has become embedded- specifically in three of its missions: Customer Intelligence, Space Strategy and Supply Chain Optimization.
Everything You Need to Know about Customer Data Platform (CDP)
May 18, 2020 by Leave a Comment
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP vendors.
