In the video presentation below, Amit Bhattacharyya, Head of Data Science at VOX Media, describes a clustering model that connects users to the content they are consuming to identify context-based audience segments. In turn, these segments are used to train a classification model that is used in real time to inform advertising without relying on 3rd-party cookies.
Video Highlights: Content Driven Advertising using First Party Data
January 24, 2021 by Leave a Comment