Unleashing the Power of AI in Digital Advertising: A Data-Driven and Strategic Revolution

In this contributed article, Gruia Pitigoi-Aron, Senior Vice President of Product for The Trade Desk, discusses how in today’s rapidly evolving digital landscape, the effectiveness of advertising hinges on the ability to deliver relevant and impactful messages to the right audience at the right time. As the world becomes increasingly data-driven, harnessing the power of AI in digital advertising technology (ad tech) has emerged as a game-changer. The article focuses on the transformative capabilities of AI in digital advertising and how it’s revolutionizing the industry by enabling a more data-driven and strategic approach to media buying.

Video Highlights: Content Driven Advertising using First Party Data

In the video presentation below, Amit Bhattacharyya, Head of Data Science at VOX Media, describes a clustering model that connects users to the content they are consuming to identify context-based audience segments. In turn, these segments are used to train a classification model that is used in real time to inform advertising without relying on 3rd-party cookies.