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Are B2B Marketers Leaving Money on the Table by Ignoring B2C Data?

In this contributed article, Collin Dayley, Senior Vice President Sales and Strategic Partnerships at Versium, suggests that typically, B2B data focuses on role, and firmographic information. While B2C data can reveal information providing clues to the emotional reasons and process your customers use when making buying decisions. By combining both B2C and B2B data, marketers can develop more relevant content and experiences that meet individual buyer needs. This is proven to increase the ability to contact and engage B2B buyers.