In this contributed article, editorial consultant Jelani Harper suggests that organizations seek technology to do more with less during today’s turbulent business conditions. Data strategy elucidates what ‘more’ entails, whether it really can be achieved with less, and the longstanding consequences of leveraging various technologies to this end. It requires companies to uncover the intricacies of proactive and reactive approaches to improve what they do poorly, enabling them to achieve what they currently can’t.