Everybody tosses the word “data,” but few actually know what it actually means and does. MountainTop Data CEO Sky Cassidy explains the 6 different kinds of data everyone should know something about in order to avoid confusion.
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Industry Perspectives
The Next AI Frontier: Business Impact and ROI
In this special guest feature, Thameem Khan, VP of Product Strategy responsible for Platform vision at Boomi, has been watching a new wave of AI companies emerge that focus on providing value to the enterprise with predictions based on business goals. Any other purpose, he argues, turns AI into an expensive science project.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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