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Data Evolution in the Cloud: The lynchpin of competitive advantage

These questions are the focus of this report, based on a survey conducted by The Economist Intelligence Unit and sponsored by Snowflake. It reflects the views of 914 executives from  eight industries across 13 countries worldwide and explores the current state of corporate  data use, as well as executive hopes for the future. In particular, the goal is to illuminate how  different industries are adapting their data strategies, engaging with the broader data  ecosystem, and converting data insights into growth and performance.

If Data is the New Oil, We’re About to Bust

In this contributed article, Tracy Malingo, Senior VP of Product Strategy at Verint Intelligent Self-Service, a division of Verint, discusses how data certainly has the promise of becoming the next major industry, and with AI as its vehicle, the future seems just as lucrative and legendary as the rise of “Big Oil.” But we need to know how to utilize it. Otherwise we’ll bust before we even have the chance to boom.

New Study Reveals Enterprises Risk Missing Out on 547% ROI on Data Initiatives

Our friends over at SnapLogic, a leader in self-service application and data integration, released “The 2018 Data Value Report,” a new study that reveals enterprises expect to generate a 547% return on their data investments, increasing revenue by an average $5.2 million as a result of using data more effectively. However, businesses have only scratched the surface in realizing data’s potential: On average, organizations are using only half (51%) the data they collect or generate, and data drives less than half (48%) of decisions.

The 2018 Data Value Report

Research conducted by Vanson Bourne on behalf of SnapLogic uncovers the unprecedented value data delivers to businesses, as well as the obstacles organizations must overcome in order to realize meaningful business benefits and greater ROI from their complex data landscapes. It’s impossible to walk into a business today without a mention of data. From healthcare […]

How to Achieve a Customer Centric Culture Supported by Data Driven Insights

A company’s culture informs its every effort, from marketing and outreach to the ways in which internal departments work together. In today’s competitive business environment, it’s imperative to implement a customer-centric culture that permeates the entire business, from the very top of the organization down throughout every department sector. To learn more about how to achieve a customer-centric culture supported by data-driven insights download this white paper.

Data and Analytics Strategy

Many companies are confusing adopting big data technology with creating a coherent big data strategy and in the process are creating big data debt. In this paper we present our remedy for big data debt – a data and analytics centric approach. This approach is a set of concepts and guidelines that allow us to invest in big data and get increasing long-term returns rather than spending money to get short-term payback that creates long-term debt.