In this contributed article, Katie Boschele, Product Manager at Lucidworks, offers three pillars to provide a useful framework for thinking about how your ecommerce platform needs to operate to compete in today’s market.
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Industry Perspectives
Driving with Data: How AI is Personalizing the Auto Insurance Industry and Saving Lives
In this special guest feature, Gilad Avrashi, CTO & Co-Founder at MDgo, believes that now is the time for the insurance industry to leverage AI technology to unlock the power of data and provide personalized services that customers demand to retain them as loyal customers.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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