Analytics-generated insights are increasingly driving successful decision-making for communication service providers (CSPs). From network enablers to business support systems, there are opportunities to utilize insights gathered from careful analysis of network data.
Big data is at the core of this opportunity. But the traditional technology view of big data is not enough. Rather than focusing on big data technology, CSPs should start from the business value they want to create and apply extensive telecom competence to understand how the relevant insights can be extracted from raw data before applying big data techniques as needed.