This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – various systems from which the data is imported and systems to which data is exported may change over time, but the CDP becomes the master repository of data and should be leveraged by the marketing organization for a very long time.
A Comprehensive Guide to Evaluating Customer Data Platforms (CDPs)
July 12, 2020 by Leave a Comment
This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – various systems from which the data is imported and systems to which data is exported may change over time, but the CDP becomes the master repository of data and should be leveraged by the marketing organization for a very long time.
Everything You Need to Know about Customer Data Platform (CDP)
May 18, 2020 by Leave a Comment
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP vendors.
Everything you need to know about Customer Data Platform (CDP)
May 12, 2020 by Leave a Comment
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP vendors.
