In this contributed article, Paul Ford, CEO of TRAFFK, discusses how the insurance companies that are able to successfully merge cloud-based data driven AI technology with the traditional methods of engagement through their agents are the ones who will rise to the top.
Why CRM and Data Warehouses Fail with Customer 360
November 30, 2020 by Leave a Comment
This whitepaper, “Why CRM and Data Warehouses Fail with Customer 360,” from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
Why CRM and Data Warehouses Fail with Customer 360
November 19, 2020 by Leave a Comment
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
