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Unified Data is the Key to Consistent Omnichannel Customer Experiences

In this contributed article, Bruno Farinelli, Fraud Analytics Manager for the ClearSale US branch, discusses how unified data can help you connect customers to the products you have in stock, get them through checkout quickly and without mistaking them for criminals, keep up with the changes in their lives for better, more empathetic messaging and make it easier for your front-line employees to deliver great service.