Monte Carlo Method and Price Testing: Old Solution for Modern Problems

In this special guest feature, Vladimir Kuchkanov, Pricing Solution Architect at Competera, examines how data scientists often forget about classics while good old algorithms are still relevant and efficient. In particular, Monte Carlo method (MCM) pops up in mind. Among many fields of its application, MCM has established itself as a solid solution in price prediction and automation of pricing rules in retail. Like any analytical approach, MCM has limitations and inaccuracies. Despite this, many fields, including retail, still utilize it.