Everything you need to know about Customer Data Platform (CDP)

White Papers > Analytics > Everything you need to know about Customer Data Platform (CDP)

This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP vendors.

CDPs are gaining popularity as a highly valuable marketing tool that helps create a unified data platform for marketing organization to enhance customer journey. The industry is currently experiencing huge growth with cdpinstitute.org claiming that the number of CDP vendors and employment have both doubled in the past year, while funding has increased by $280 million (29%). The total revenue for CDP vendors is expected to exceed $1.2 billion by
the end of 2019.

Given the magnitude with which CDPs have the potential to transform the marketing industry and customer engagement, it is important for marketers to understand how this can become
part of their marketing toolkit.

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