CMOs have always been expected to predict the future. But, now they actually can. Today, emerging technology with artificial intelligence (AI) enables CMOs to see patterns and anticipate client needs at a scale and speed never before possible.
Our friends over at Intapp recently released a new whitepaper on the topic, “The Modern CMO: Advancing Marketing from Reactive to Predictive,” the experiences that informed it, and the lessons it offers for professional services CMOs.
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