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Data Evolution in the Cloud: The lynchpin of competitive advantage

These questions are the focus of this report, based on a survey conducted by The Economist Intelligence Unit and sponsored by Snowflake. It reflects the views of 914 executives from  eight industries across 13 countries worldwide and explores the current state of corporate  data use, as well as executive hopes for the future. In particular, the goal is to illuminate how  different industries are adapting their data strategies, engaging with the broader data  ecosystem, and converting data insights into growth and performance.

Garbage in, Garbage Out – How We Got Here and Why We Must Get Out Now

This whitepaper from our friends over at Profisee, reflects on why the state of data in most  organizations is as dismal as it is, and why there is such a challenge involved in demonstrating the value of trusted data available across mission-critical operations and analytics in an enterprise.

Why CRM and Data Warehouses Fail with Customer 360

This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the  insurance industry, do not manage customer-related data well. The core elements of this type  of data fall into a discipline called Master Data Management (MDM).

The State of Data Management – Why Data Warehouse Projects Fail

Based on new research commissioned by SnapLogic and conducted by Vanson Bourne, who  surveyed 500 IT Decision Makers (ITDMs) at medium and large enterprises across the US and  UK, this whitepaper explores the data management challenges organizations are facing, the  vital role data warehouses play, and the road to success.