Big Thinkers on Big Data: Auren Hoffman from LiveRamp

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In this video, Auren Hoffman from LiveRamp describes how Startups are in a better position to advantage of open source and capitalize on the potential of the Big Data market.

Big data isn’t just for big companies anymore, it’s for everyone says Auren Hoffman, Live Ramp CEO and RapLeaf Chairman. Use the tools that let you know which data informs predictive analysis and which data doesn’t. Customer service is where businesses now need to compete, and big data’s potential for increased personalization makes that possible.

See more interviews like this in Intel’s Big Thinkers on Big Data series.

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