The latest big data news and articles

Redefining Digital Engagement in a Cookieless World: The Power of AI and Zero-Party Data

In this contributed article, Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, discusses how before January of this year, up to 83% of marketers relied on third-party data sources for personalization strategies. Now, as cookies continue to phase out, those marketers might be facing a crisis — but it could be an opportunity to create more trustworthy, privacy-respecting strategies in the long run.

Embracing the Potential of Data: Beyond the ‘New Oil’ Metaphor 

In this contributed article, Cal Al-Dhubaib, Head of AI and Data Science at Further, discusses why businesses should treat data like radioactive materials—and how to avoid it becoming a liability.

FinTech Studios® Launches Apollo PRO® and RegLens PRO® Market Intelligence and Regulatory Intelligence Apps Powered with Conversational Generative AI 

FinTech Studios Inc., a leading Gen AI platform for enterprise search, market intelligence and regulatory intelligence, announced Apollo PRO and RegLens PRO, the most advanced generative AI enterprise search, market intelligence and regulatory intelligence apps that includes a “conversational chat” interface and contextually relevant “suggested prompts”, seamlessly integrated with millions of authoritative sources of web and enterprise content.

Deploying Machine Learning Models at Scale: Strategies for Efficient Production

In this contributed article, freelance writer Ainsley Lawrence briefly explores deploying machine learning models, showing you how to manage multiple models, establish robust monitoring protocols, and efficiently prepare to scale. 

Generating Business Value from Data on Enterprise IT Usage

In this contributed article, Stefano Pilotto, CCO of Zetaly, discusses how mainframes continue to be the workhorses of enterprise computing. Now, with advanced approaches to data management, businesses can unlock insights to optimize mainframe usage in line with operational objectives.

Global Survey Shows 72% of Consumers Worry about Being Fooled by Deepfakes on Daily Basis

Jumio, a leading provider of automated, AI-driven identity verification, risk signals and compliance solutions, released the Jumio 2024 Online Identity Study, the third installment of its annual global consumer research. This year’s results highlight significant concerns among consumers about the risks associated with generative AI and deepfakes, including the potential for increased cybercrime and identity fraud.

Aurora Supercomputer Ranks Fastest for AI

At ISC High Performance 2024, Intel announced in collaboration with Argonne National Laboratory and Hewlett Packard Enterprise (HPE) that the Aurora supercomputer has broken the exascale barrier at 1.012 exaflops and is the fastest AI system in the world dedicated to AI for open science, achieving 10.6 AI exaflops. Intel will also detail the crucial role of open ecosystems in driving AI-accelerated high performance computing (HPC).

Exasol Finds AI Underinvestment Leads to Business Failure, But Data Challenges Stall Rapid Adoption

Senior decision-makers know that AI is critical for their business’ viability, yet despite growing stakeholder pressure to implement the technology quickly, regulatory and technological challenges are slowing the process, according to a new report from our friends over at Exasol, the high-performance analytics database provider. Exasol’s 2024 “AI and Analytics Report” investigates the current state of AI implementation, top data analytics challenges, and the future of the C-suite given the explosive growth of data and adoption of emerging technologies.

Yesterday’s Pricing Processes are Not For Tomorrow 

In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, discusses how most companies are still falling behind the curve when it comes to managing valuable business data, and are often trying to combat costs of working in disparate systems. Why are so many leaders resisting positive change when it comes to managing and evaluating valuable business information?

Book Excerpt: Data, Technology, and Algorithms

The following is excerpted from Data Rules: Reinventing the Market Economy by Cristina Alaimo and Jannis Kallinikos. Reprinted with permission from The MIT Press. Copyright 2024.