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“Above the Trend Line” – Your Industry Rumor Central for 11/20/2017

Above the Trend Line: your industry rumor central is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items grouped by category such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz.

Book Review: Weapons of Math Destruction by Cathy O’Neil

Normally the books I review for insideBIGDATA play the role of cheerleader for our focus on technologies like big data, data science, machine learning, AI and deep learning. They typically promote the notion that utilizing enterprise data assets to their fullest extent will lead to the improvement of people’s lives. But after reading “Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy,” by Cathy O’Neil, I can see that there’s another important perspective that should be considered.

How Data is Stored and What We Do With It

The amount of data in the world is increasing as our storage devices are becoming smaller and more powerful. With this abundance of data there is an increased focus on the ways we retrieve, manipulate, and use the data we’ve stored. To learn more, checkout the infographic below created by our friends over at Rutgers University’s Online Master of Information.

“Above the Trend Line” – Your Industry Rumor Central for 11/8/2017

Above the Trend Line: your industry rumor central is a recurring feature of insideBIGDATA. In this column, we present a variety of short time-critical news items grouped by category such as people movements, funding news, financial results, industry alignments, rumors and general scuttlebutt floating around the big data, data science and machine learning industries including behind-the-scenes anecdotes and curious buzz.

Protagonist Announces New AI and Big Data Powered Solutions to Give Marketers Empathy at Scale

Protagonist, the Narrative Analytics company, announced newly expanded capabilities for understanding and engaging with audiences through deeply held beliefs and communications across all forms of media. The new marketing and communications offerings add data-driven messaging, channel strategy development and brand signature tracking to the Protagonist Platform.

AtScale Accelerates Big Data Analytics Deployments in the Cloud

AtScale announced the availability of a universal semantic platform for business intelligence (BI) with Microsoft Azure HDInsight. With this offering, in one click, enterprises gain faster time to insight by deploying Big Data Analytics on Azure in minutes, and benefit from an enhanced ROI by running production-ready workloads on the productive and intelligent Azure cloud platform.

TOP 10 insideBIGDATA Articles for October 2017

In this continuing regular feature, we give all our valued readers a monthly heads-up for the top 10 most viewed articles appearing on insideBIGDATA. Over the past several months, we’ve heard from many of our followers that this feature will enable them to catch up with important news and features flowing across our many channels. We’re happy to oblige! We understand that busy big data professionals can’t check the site everyday.

Lost in Translation: Big Data Innovation is Missing the Point

In this contributed article, John Schwarz, CEO and co-founder of Visier, explains why Business Intelligence tools, in their current incarnation, simply don’t work for most businesses. Rather, he states the case for “Applied Business Analytics,” solutions built to meet specific business needs, answer specific business questions, and are delivered as a service to both businesses and end users.

Poor Marketing ROI? 5 Ways Big Data Can Help You Change That

In this contributed article, Australian business blogger Elizabeth Lee offers up 5 useful ways big data can help you change the situation with poor marketing ROI. Once you have a big data strategy and the right data tools in place, you can start reaping the rewards of big data analysis. Certainly, if you’re experiencing poor marketing ROI, big data has the capacity to change that for you and your business.

Integrating Big Data Tools Into Your Workflow

Technologies such as smart sensors and the Internet of Things (IoT) are enabling vast amounts of detailed data to be collected from scientific instruments, manufacturing systems, connected cars, aircraft and other sources. Dave Oswill, MATLAB product manager at MathWorks, shares how to integrate big data tools into your workflow.