Data-Driven Sustainability: Beyond Numbers, Towards Action

In this contributed article, Supratik Shankar, Co-founder of Dview Technologies, explores how data analytics and insights can be leveraged to achieve sustainability goals, the challenges and opportunities in implementing data-driven sustainability initiatives, and the future trends that will shape this field.

Redefining Digital Engagement in a Cookieless World: The Power of AI and Zero-Party Data

In this contributed article, Christian J. Ward, Executive Vice President and Chief Data Officer at Yext, discusses how before January of this year, up to 83% of marketers relied on third-party data sources for personalization strategies. Now, as cookies continue to phase out, those marketers might be facing a crisis — but it could be an opportunity to create more trustworthy, privacy-respecting strategies in the long run.

Embracing the Potential of Data: Beyond the ‘New Oil’ Metaphor 

In this contributed article, Cal Al-Dhubaib, Head of AI and Data Science at Further, discusses why businesses should treat data like radioactive materials—and how to avoid it becoming a liability.

Yesterday’s Pricing Processes are Not For Tomorrow 

In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, discusses how most companies are still falling behind the curve when it comes to managing valuable business data, and are often trying to combat costs of working in disparate systems. Why are so many leaders resisting positive change when it comes to managing and evaluating valuable business information?

Heard on the Street – 5/9/2024

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.

Leveraging Big Data for Enhanced Cybersecurity Solutions

In this contributed article, Alexander Norell of VikingCloud explores how big data analytics can significantly improve cybersecurity strategies by enabling more accurate threat detection and real-time response capabilities.

Avoid these 8 Data-related Mistakes on Data Projects

This article is excerpted from the book, “Winning with Data Science: A Handbook for Business Leaders,” by Howard Friedman and Akshay Swaminathan with permission from the publisher, Columbia Business School Publishing. The article covers how to avoid 8 data-related mistakes on data projects

How to Use Raw Data in Web Analytics

In this contributed article, Mateusz Krempa, Chief Operations Officer for Piwik PRO, explores the benefits and challenges of using raw data in analytics, and discusses its potential use cases for gaining valuable insights.

Heard on the Street – 4/25/2024

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.

Heard on the Street – 4/18/2024

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.