Yesterday’s Pricing Processes are Not For Tomorrow 

In this contributed article, Barrett Thompson, General Manager of Commercial Excellence at Zilliant, discusses how most companies are still falling behind the curve when it comes to managing valuable business data, and are often trying to combat costs of working in disparate systems. Why are so many leaders resisting positive change when it comes to managing and evaluating valuable business information?

How Solving the Big Data Problem Can Fix B2B Ecommerce

In this contributed article, Jonathan Taylor, CTO of Zoovu, highlights how many B2B executives believe ecommerce is broken in their organizations due to data quality issues. To address these challenges, leaders should focus on three strategies: prioritize data hygiene, leverage zero-party data for personalized customer experiences, and apply AI cautiously to ensure the delivery of accurate and trustworthy product recommendations.

Using Data and AI to Recession-Proof Your Retail Strategy

In this contributed article, Gladys Kong, Chief Operating Officer of Near, discusses how to recession proof retail strategy using data to understand customer behavior and market to them using omni channel marketing. She touches on some real-world examples of well-known retailers using data to accomplish great things, such as how Ikea has used technology to enhance their store experience, how Sephora’s loyalty program is driving ROI, and how Dollar General has launched a thriving new retail chain.

Generative AI Report: DaaS Startup Facteus Launches Mobius

Welcome to the Generative AI Report, a new feature here on insideBIGDATA with a special focus on all the new applications and integrations tied to generative AI technologies. We’ve been receiving so many cool news items relating to applications centered on large language models, we thought it would be a timely service for readers to start a new channel along these lines. The combination of a large language model, fine tuned on proprietary data equals an AI application, and this is what these innovative companies are creating. The field of AI is accelerating at such fast rate, we want to help our loyal global audience keep pace.

Reaching Buyers in an Anonymous Buying Journey

In this contributed article, Latané Conant, Chief Market Officer of 6sense, offers her perspective on how enterprise sales/marketing teams can still identify leads generate revenue, even with ever-changing privacy rules/regulations. This provides some good insights on how to overcome those challenges by using valuable data.

Analyzing the Massive Impact the Right Language Can have on Marketing Campaigns

Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its 2023 Customer Motivation Report, highlighting the impact of specific narratives on marketing campaign performance.

Tredence Launches ATOM.AI, an Integrated Accelerator Ecosystem for Retailers and CPGs at NRF 2023

Tredence, the Data Science and AI Solutions company, announced the launch of ATOM.AI, an intelligently engineered platform that leverages AI to accelerate data and analytics modernization. Tredence announced the launch of ATOM.AI for retailers and consumer goods companies at NRF, the leading retail industry show hosted by the National Retail Federation.

Impact of Data in the E-Commerce Industry

In this contributed article, Raphaël Menesclou, Head of Marketing & Growth at DataHawk, discusses how data puts your business on the front lines with consumers, giving you a better understanding of their online behavior through the foresight of patterns, trends and personalization so your products will stand out in the saturated markets of today.

Data and Automation — The Answers to Protecting Profit Margins and Realizing New Growth

In this contributed article, Dash Bibhudatta, General Manager, Deductions for Inmar, discusses the CPG space from extraction, validation, and recovery, to delivering insights to inform prevention, opportunities for improvement, and retailer relationships — introducing data and automation to deductions management should be a no-brainer.

Increasing Customer Loyalty With Data Collecting: How to Do It Right

In this contributed article, IT and digital marketing specialist Natasha Lane says that if your goal for the upcoming period is to increase customer loyalty and ensure your hard-won leads remain paying customers long into the future, then it’s important to know how data collecting might help you achieve that effect.