Using Data and AI to Recession-Proof Your Retail Strategy

In this contributed article, Gladys Kong, Chief Operating Officer of Near, discusses how to recession proof retail strategy using data to understand customer behavior and market to them using omni channel marketing. She touches on some real-world examples of well-known retailers using data to accomplish great things, such as how Ikea has used technology to enhance their store experience, how Sephora’s loyalty program is driving ROI, and how Dollar General has launched a thriving new retail chain.

Generative AI Report: DaaS Startup Facteus Launches Mobius

Welcome to the Generative AI Report, a new feature here on insideBIGDATA with a special focus on all the new applications and integrations tied to generative AI technologies. We’ve been receiving so many cool news items relating to applications centered on large language models, we thought it would be a timely service for readers to start a new channel along these lines. The combination of a large language model, fine tuned on proprietary data equals an AI application, and this is what these innovative companies are creating. The field of AI is accelerating at such fast rate, we want to help our loyal global audience keep pace.

Reaching Buyers in an Anonymous Buying Journey

In this contributed article, Latané Conant, Chief Market Officer of 6sense, offers her perspective on how enterprise sales/marketing teams can still identify leads generate revenue, even with ever-changing privacy rules/regulations. This provides some good insights on how to overcome those challenges by using valuable data.

Analyzing the Massive Impact the Right Language Can have on Marketing Campaigns

Persado, the Motivation Artificial Intelligence (AI) company that generates personalized communications at scale, released its 2023 Customer Motivation Report, highlighting the impact of specific narratives on marketing campaign performance.

Tredence Launches ATOM.AI, an Integrated Accelerator Ecosystem for Retailers and CPGs at NRF 2023

Tredence, the Data Science and AI Solutions company, announced the launch of ATOM.AI, an intelligently engineered platform that leverages AI to accelerate data and analytics modernization. Tredence announced the launch of ATOM.AI for retailers and consumer goods companies at NRF, the leading retail industry show hosted by the National Retail Federation.

Impact of Data in the E-Commerce Industry

In this contributed article, Raphaël Menesclou, Head of Marketing & Growth at DataHawk, discusses how data puts your business on the front lines with consumers, giving you a better understanding of their online behavior through the foresight of patterns, trends and personalization so your products will stand out in the saturated markets of today.

Data and Automation — The Answers to Protecting Profit Margins and Realizing New Growth

In this contributed article, Dash Bibhudatta, General Manager, Deductions for Inmar, discusses the CPG space from extraction, validation, and recovery, to delivering insights to inform prevention, opportunities for improvement, and retailer relationships — introducing data and automation to deductions management should be a no-brainer.

Increasing Customer Loyalty With Data Collecting: How to Do It Right

In this contributed article, IT and digital marketing specialist Natasha Lane says that if your goal for the upcoming period is to increase customer loyalty and ensure your hard-won leads remain paying customers long into the future, then it’s important to know how data collecting might help you achieve that effect.

4 Areas Where Grocery Stores Can Use Data Analytics to Enhance Operations

In this special guest feature, Bagrat Safaryan, Co-Founder and CEO of Local Express, takes a close look at four areas where data analytics can have a significant impact for grocers. Thanks to new, easy-to-integrate technologies, if you are a grocer, you can start baking the cake yourself and claim most of it as revenue. The key here is to use the technologies and collect own data, analyze systematic relationships and patterns, and tailor your store’s operations to your and your customers’ needs.

The Future of AI in Sales

In this contributed article, Thomas Rielly, Founder of Triggr, discusses the future of sales relating to AI and big data. Sales processes that are highly optimized by artificial intelligence and machine learning technology aren’t the stuff of science fiction; they already exist. Using AI-infused sales technologies will increase the amount of your sales, putting you ahead of the pack.