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Data and Automation — The Answers to Protecting Profit Margins and Realizing New Growth

In this contributed article, Dash Bibhudatta, General Manager, Deductions for Inmar, discusses the CPG space from extraction, validation, and recovery, to delivering insights to inform prevention, opportunities for improvement, and retailer relationships — introducing data and automation to deductions management should be a no-brainer.

What Walmart’s Data Monetization Strategy Means for CPGs

In this contributed article, Henrique Aveiro and Ryan Powell of Insite AI, suggest that with a more strategic approach, CPGs can unlock stronger insights that help them understand their category challenges and opportunities. By forging their proprietary, operational IP with the right data from those like Walmart, brands will be much more agile, continuously innovative, and empowered to win across everything from assortments, trade promotions, and pricing to help them realize long-term success.

Infographic: The State of Big Data in CPG

An interesting new study coming from Bedrock Analytics on “The State of CPG Manufacturers & Big Data” is summarized with the infographic below. One of the study’s main findings was that while 4 out of 5 CPG manufacturers say that analytics are important in supporting their business decisions, a majority of them say that data and analytics are either “not at all” or only “somewhat” rooted in their organization’s culture. In other words, CPG companies know that Big Data is important, but they have yet to embrace it in their day-to-day work.