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Infographic: The State of Big Data in CPG

An interesting new study coming from Bedrock Analytics on “The State of CPG Manufacturers & Big Data” is summarized with the infographic below. One of the study’s main findings was that while 4 out of 5 CPG manufacturers say that analytics are important in supporting their business decisions, a majority of them say that data and analytics are either “not at all” or only “somewhat” rooted in their organization’s culture. In other words, CPG companies know that Big Data is important, but they have yet to embrace it in their day-to-day work.