Big Data: Beyond the Hype

White Papers > Big Data > Big Data: Beyond the Hype
Big Data

Big data is a big buzz phrase in the IT and business world right now – and there are a dizzying array of opinions on just what these two simple words really mean.

Some technology vendors in the legacy database or data warehouse spaces say “big data” simply refers to a traditional data warehousing scenario involving data volumes in either the single or multi-terabyte range. Such is not the case.

Today, big data isn’t limited to traditional data warehouse situations, but includes real-time or line-of-business data stores used as the primary data foundation for online applications that power key external or internal business systems.

It used to be that these transactional/real-time databases were typically “pruned” so they could be manageable from a data volume standpoint. Their most recent or “hot” data stayed in the database, and older information was archived to a data warehouse via extract-transform-load (ETL) routines.

    Contact Info

    Work Email*
    First Name*
    Last Name*
    Zip/Postal Code*

    Company Info

    Company Size*
    Job Role*

    All information that you supply is protected by our privacy policy. By submitting your information you agree to our Terms of Use.
    * All fields required.