Visualization of the Week: Who Really Won the Superbowl?

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For this week’s top visualization, Nelson Davis of Slalom analyzes the advertising revenue generated by Super Bowl television commercials over the course of the game. Click HERE to see the interactive visualization using Tableau software. Just click on a brand logo to see when their commercials aired, and then click the playlist to watch a video of each of the commercials. Pretty cool representation of data that a reported 112.2 viewers witnessed in real-time. It looks like FOX was the real winner last Sunday!



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