Talend Survey Reveals Real-Time Big Data Key to Cyber Monday Success

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With the holidays rapidly approaching, merchants need strategies to convert digital shoppers. A recent survey from our friends over at Talend found these online shopping trends:

  • 60% of consumers will do more holiday shopping online this year 
    • 35% will do more than three-quarters of their shopping online
  • 85% of shoppers have abandoned a shopping cart
    • Almost 40% say they always intend to purchase items in their cart, yet only 10% always make it to checkout 

According to Talend, a leader in data integration software, if retailers employed real-time big data technologies to instantly responds with timely offers and other incentives, they can recover 30 percent or more of that potentially lost revenue. The results of the survey are summarized in the infographic below.


84034 Whiteoaks US Infographic_amends so far#2


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