Cxense (OSE: CXENSE) has announced that Sift Media, a leading business-to-business publisher in the UK and US, has licensed several Cxense tools to help it increase revenues, customer engagement, and content consumption through better targeting and personalization on its sites.
Sift Media – which specializes in online, interactive professional communities in areas including human resources, accounting, IT, training, marketing and small business – is using Cxense Advanced Analytics, Content Recommendations and the Cxense DMP (data management platform) so it can better segment and target readers on its sites. Using Cxense, the publishing company expects to gain improved insights into its audience and keep readers on sites longer, increasing page views and page consumption.
Our business is all about delivering effective online marketing solutions that deliver a genuine return on investment. The more targeted our content, the more relevance it has for site visitors, helping us build our value for both readers and our advertising clients,” said Tom Dunkerley, Managing Director, Sift Media. “After a thorough RFP process, and reviewing a number of DMP and analytics systems in the market, we chose Cxense as our provider as they hands down have the best solution for data capture, analysis, segmentation and action.”
Sift Media helps more than 1,500 organizations deliver effective online business solutions. Its services include websites, email publications, industry awards and events. Its B2B sites include:
We are excited to be helping Sift Media better reach and target its more than half a million professionals, who turn to its well-respected sites for great content every day,” said Raman Bhatnagar, CEO of Cxense. “By leveraging our technology, Sift’s site visitors will feel a more personal connection because they’ll see more content relevant to their interests and ads that are targeted to their tastes.”
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