ACTIVE Network®, a global leader in cloud-based Activity and Participant Management™ and data solutions, has unveiled its widely anticipated ACTIVE Network Activity Cloud™ solution, a robust, comprehensive data insights platform designed for event and activity organizers. ACTIVE has combined the power of big data methodology with over 15 years of its registration history to offer customers actionable and unique insights and analytics.
With the launch of Activity Cloud, we are offering unparalleled business intelligence to event organizers to help them drive participation growth and increase revenue,” said Darko Dejanovic, Chief Executive Officer at ACTIVE Network. “We have made significant investments and have spent the past 18 months with our team of data scientists while leveraging our relationship with the Massachusetts Institute of Technology (MIT) to aggregate registration data, real-time participant behaviors and social media trends. Our goal was to create in-depth insights and analytics to help our customers optimize revenue, increase participation, understand the competitive landscape and make better business decisions. The use of data to more intelligently manage all types of activity and participation-based events is a game-changer for our industry and our customers.”
ACTIVE Network Activity Cloud seamlessly weaves together data from activity organizers and participants with powerful insights such as participant propensity, social media trends and household demographics, providing event organizers with actionable intelligence that has previously not been available in this market. ACTIVE’s Activity Cloud application uses mathematical and statistical algorithms to consolidate data from ACTIVE’s proprietary data platform and third-party inputs to curate the most important insights. This allows ACTIVE’s customers to access powerful intelligence in an easy-to-read format that will help them solve immediate business needs and improve their event performance.
Accessing data and insights, with the depth and scale that ACTIVE Network is capable of, is the holy grail for our industry,” said Jack Caress, President of Triathlon Business International and CEO of Pacific Sports LLC, whose events include the Los Angeles Triathlon at Torrance Beach, U.S. Open Triathlon and Long Beach Triathlon. “We look forward to working with ACTIVE to better understand the trends and competitive landscape that affect our events.”
ACTIVE Network Activity Cloud is initially available to ACTIVEWorks® customers in the domestic Endurance community. ACTIVE will release additional features and functionality in a phased approach that will augment the currently available offerings both internationally and across markets for all types of companies and organizations that can leverage these valuable data insights.
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