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How Netflix Uses Big Data to Drive Success

Netflix has over 100 million subscribers and with that comes a wealth of data they can analyze to improve the user experience. Big data has helped Netflix massively in their mission to become the king of stream.

Big data helps Netflix decide which programs will be of interest to you and the recommendation system actually influences 80% of the content we watch on Netflix. The company even gave away a $1 million prize in 2009 to the group who came up with the best algorithm for predicting how customers would like a movie based on previous ratings. The algorithms help Netflix save $1 billion a year in value from customer retention.

Our friends over at FrameYourTV developed the compelling infographic below, “How Netflix Uses Big Data to Drive Success,” that highlights Netflix’s use of big data, specifically interesting statistics, how Netflix gathers big data, and how Netflix uses big data.

 

 

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