In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
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Industry Perspectives
How HR Specialists Can Use AI to Support their Remote Workforce During Lockdowns
In this special guest feature, Ricardo Michel Reyes, CTO and co-founder at Erudit A.I., believes that with work-from-home presenting unprecedented difficulties for the HR profession, AI can help lift the burden in a number of ways. Using AI can give HR specialists a crucial tool in supporting their remote workforce – one that is often preferred by employees.
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Enterprise Search in 2025
This white paper by enterprise search specialists Lucidworks, discusses how data is eating the world and search is the key to finding the data you need. The enterprise search industry is consolidating and moving to technologies built around Lucene and Solr. In the next few years we’ll see nearly all search become voice, conversational, and predictive. Search will surround everything we do and the right combination of signal capture, machine learning, and rules are essential to making that work. Fortunately, much of the technology to drive this is available to us today!
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