In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
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Creating Harmony between IT and Business: Why Low-code is Crucial for Digital Transformation
In this special guest feature, Anthony Abdulla, Senior Director of Product Marketing, Intelligent Automation at Pega, discusses why low code should be adopted as the enabler to digital transformation initiatives and how organizations can get started on scaling low code capabilities and skills across the enterprise.
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Garbage in, Garbage Out – How We Got Here and Why We Must Get Out Now
This whitepaper from our friends over at Profisee, reflects on why the state of data in most organizations is as dismal as it is, and why there is such a challenge involved in demonstrating the value of trusted data available across mission-critical operations and analytics in an enterprise.
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