In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
Industry Perspectives
How AI Enables Organizations to Move from Network Monitoring to Proactive Observability
In this special guest feature, Stephen Amstutz, Head of Strategy and Innovation, Xalient, discusses the role of AI in the shift from network monitoring to observability, highlighting the benefits of AI observability in limiting downtime, protecting brand reputation, and ultimately saving money!
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Data Engineering Survey: 2021 Impact Report
This Data Engineering Survey: 2021 Impact Report summarizes key findings from the inaugural survey and provides a glimpse into the current and future state of data engineering and DataOps. The report highlights some of the major trends uncovered in this year’s survey including the adoption of cloud data platforms, what platforms are winning (and emerging), what data engineers find to be their biggest challenges, and how organizations are handling sensitive data.
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