In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
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Industry Perspectives
Turning IT Upside Down In a Machine Learning World
In this special guest feature, Chris Heineken, CEO and Co-founder of Atrium, suggests that as Machine Learning (ML) is growing in the IT and cloud space, understanding how to best utilize its capabilities will change the approach to implementing new IT investments. The systems of intelligence characterized by augmented ML, robust analytics, and workflow-based frameworks biased towards action, will dominate the mindset of those looking to place their organizations at the top end of the IT systems ‘bell curve.’
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Streaming Cloud Integration: Key Data Considerations for Hybrid and Multicloud Architectures
This new white paper from Striim, “Streaming Cloud Integration: Key Data Considerations for Hybrid and Multicloud Architectures,” is a timely guide for enterprise decision makers who have accepted the benefits of moving to the cloud: elastic scalability, agility to launch innovative solutions quickly using modern technologies, better cash flow management, and lower expenses with a pay-as-you-go model, just to name a few.
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