In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
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Industry Perspectives
Decision Intelligence vs. Business Intelligence: What Is Your Company Running On?
In this special guest feature, Karl Hampson, Chief Technology Officer, AI + Data, for Kin + Carta, discusses two different perspectives for how your company’s data assets are being utilized: decision intelligence vs. business intelligence and what is your company running on.
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Interview: Global Technology Leader PNY
The following whitepaper download is a reprint of the recent interview with our friends over at PNY to discuss a variety of topics affecting data scientists conducting work on big data problem domains including how “Big Data” is becoming increasingly accessible with big clusters with disk-based databases, small clusters with in-memory data, single systems with in-CPU-memory data, and single systems with in-GPU-memory data. Answering our inquiries were: Bojan Tunguz, Senior System Software Engineer, NVIDIA and Carl Flygare, NVIDIA Quadro Product Marketing Manager, PNY.
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