In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
Industry Perspectives
Making a Case for the First Open Source Platform for Synthetic Data
In this special guest feature, Yashar Behzadi, Ph.D., CEO and Founder of Synthesis AI, discusses on the importance of a community like OpenSynthetics in developing more capable AI models.
OpenSynthetics, an open community for creating and using synthetic data in AI/ML and computer vision, is open to practitioners, researchers, academics, and the wider industry.
White Papers
Enterprise Search in 2025
This white paper by enterprise search specialists Lucidworks, discusses how data is eating the world and search is the key to finding the data you need. The enterprise search industry is consolidating and moving to technologies built around Lucene and Solr. In the next few years we’ll see nearly all search become voice, conversational, and predictive. Search will surround everything we do and the right combination of signal capture, machine learning, and rules are essential to making that work. Fortunately, much of the technology to drive this is available to us today!
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