In this contributed article, Hila Nir, Vice President of Marketing & Product at ZoomInfo, discusses the three steps needed to build a pragmatic, profitable pilot account-based marketing (ABM) program. Marketing and sales departments are investing big time in technology to advance ABM as the strategy’s popularity soars.
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Industry Perspectives
We All Know about AI in Medicine By Now. Here’s Why It Really Matters.
In this special guest feature, Eran Atlas, Co-Founder & CEO of DreaMed Diabetes, discusses how the rapid incorporation of artificial intelligence in medicine is no longer a novel trend, with more fields than ever developing improved solutions and protocols. Yet the intricacies of AI have often made it a difficult success story to explain to the average Joe. While AI’s huge leap forward has provided much needed clarity and assistance to medical decision-makers, its positive effects have not been as crystal clear for the general public, meaning patients and prospective patients, have no clue how it helps. This article details how AI in medicine helps and affects patients themselves, and not just the guys and gals wearing the white coats.
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Enterprise Search in 2025
This white paper by enterprise search specialists Lucidworks, discusses how data is eating the world and search is the key to finding the data you need. The enterprise search industry is consolidating and moving to technologies built around Lucene and Solr. In the next few years we’ll see nearly all search become voice, conversational, and predictive. Search will surround everything we do and the right combination of signal capture, machine learning, and rules are essential to making that work. Fortunately, much of the technology to drive this is available to us today!
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