In this contributed article, Stuart Tarmy and Aarthi Sivasankaran of ROKITT, discuss how understanding your landscape’s data lineage and data relationships are the vital keys to getting a grip on what’s really happening with your data.
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Industry Perspectives
AI and 3D: A New Era of Geospatial Intelligence
In this special guest feature, San Gunawardana, Co-founder and CEO of Enview, discusses the marrying of AI and mapping, and why the two matter for the future of national security, disasters, infrastructure and city planning.
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Why CRM and Data Warehouses Fail with Customer 360
This whitepaper from our friends over at Profisee explains why achieving a complete view of the customer is so difficult and how customer relationship management (CRM) systems and data warehouses, especially in the insurance industry, do not manage customer-related data well. The core elements of this type of data fall into a discipline called Master Data Management (MDM).
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