In the TEDMED talk below, Thomas Goetz looks at medical data, making a bold call to redesign it and get more insight from it. Your medical chart: it’s hard to access, impossible to read — and full of information that could make you healthier if you just knew how to use it.
The “four questions that every patient should ask” mentioned at the end of this talk could easily be applied to a business scenario. Goetz is talking about medicine, but his focus on owning your data is solid, whether that data is about your renal health or your revenue. Equally relevant is his breakdown of what sort of approach provides the best motivation. Though he draws his specific example from dentistry, the general revelations he makes could also apply to marketing. [Outlined by Capterra]
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